The Challenge
The mall needed to replace static billboards with outdoor LED screens for DOOH revenue. Challenges included wide seasonal temperature swings, rain and coastal salt spray corrosion; cannot modify original building structure, installation only allowed at night. Must meet EU CE/RoHS/WEEE standards, require high brightness for direct sunlight, high refresh rate to avoid camera moiré, low failure rate to reduce expensive local after-sales cost, plus remote CMS content management.
